Anna Kruhelska: Visual Artist
Today’s featured portfolio is Anna Kruhelska. She’s a visual artist that I follow on Instagram, and her geometric paper creations are just stunning.
Anna’s About page is a great example of how answering questions for your audience can help you draw them in and connect with them. This is especially true for artists working in a medium that their viewers aren’t familiar with. By telling them a little about your process, what the work means to you, and why you enjoy it, you really help them to appreciate it more deeply.
Specifically, I think it’s great that she talks about how she got started in this medium, what her process looks like, and why she chooses to work with paper. She also shares her inspiration and what she likes about doing this work. These descriptions make her work feel much more personal. If your target audience is non-artists, it might be hard for them to truly understand and appreciate your work without knowing this kind of information. By drawing them into your story, you make them more likely to be interested in what you’re offering.
Connecting with your audience is a major focus of my Portfolio Writing Workbook. There are several writing exercises that can help you identify your audience, find the best words that might appeal to them, and adjust your tone to sound more conversational. So if you like what Anna’s done but need help doing it yourself, I invite you to check it out.
What stood out for your on Anna’s site? Leave a comment and let us know!
So many links
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Check out Anna Kruhelska’s site: https://www.annakruhelska.com/
Portrait photo: https://www.instagram.com/racheltbeck/?hl=en
Artglish splash image: https://stock.adobe.com/contributor/202360883/didecs?load_type=author&prev_url=detail
Music: Rinse Repeat by Div Kid
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