Martha Magsombol: Product Designer
Today’s featured designer is Martha Magsombol. She’s a product designer whose site was recommended to me by a former client.
Martha’s site is inspirational for many reasons, such as her personal branding and conversational language. It’s extremely scannable and the design feels very consistent. Even within the projects, her writing style and illustrations tie everything together in a very professional way.
But the thing that impresses me most about Martha’s site is the way she uses storytelling in her case studies. She gives all the important information in a fun and easy-to-process way. This means you can quickly scan for what you want, but will be compelled to read more deeply. It’s the perfect combination!
A common complaint among my PLR clients is that they don’t know how to use storytelling when they write their case studies. As Martha demonstrates, the key is to give the essential information, but in story form. This draws the audience in and makes them want to keep reading to actually learn about everything you did.
This is a great example of how to manage the overwhelming amount of information that could be included in a case study. Ask yourself, does this detail contribute to the story in a meaningful way? If the answer is no, that probably means you should leave it out. And be sure to break up the images with lots of visuals and effective type hierarchy, like Martha has done on her site.
What did you notice during my 30-second scroll? And what did you like about Martha’s site? Please share your thoughts in the comments!
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Check out Martha Magsombol’s portfolio: https://www.marthamagsombol.com/
Portrait photo: https://www.instagram.com/racheltbeck/?hl=en
Artglish splash image: https://stock.adobe.com/contributor/202360883/didecs?load_type=author&prev_url=detail
Music: Rinse Repeat by Div Kid
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