Spencer Aldworth Brown: Photographer
Today’s featured artist is Spencer Aldworth Brown. He’s an award-winning freelance photographer that I discovered on the Artspan website. His portfolio includes editorial, fashion, food/drink, portrait, and fine art photography.
Many of my PLR clients begin their About sections by saying they’ve always loved art or that they’ve been creative ever since childhood. That’s fine, but it can sound kind of generic and cliché if you don’t do it the right way. Spencer’s About page is a great example of how to connect with your audience using specific details and storytelling.
In his opening paragraph, he takes us back to a memorable moment at the start of his photography career using a great combination of image and language. He draws us in with the power of shared experience, then transitions to the present, inviting us to read on for more details.
Next, he takes us through the highlights of his career and shares some personal info so we feel like we’re getting to know him. He includes links to awards, projects, and an online shop within the text of the bio so it feels very natural. Finally, we see a current photo, a link to his portrait class, a mention of his Artspan membership, and a little more about his personal life.
This is a great example of how to share a lot of specific and relevant information in a way that feels conversational and tells a story. The graphics of all his clients are a great touch too!
What did you notice during my 30-second scroll? And what did you like about Spencer’s site? I’d love to read about your thoughts in the comments!
All the links
Join my mailing list: https://jessgardnercoaching.com/freebie-sign-up/
Email me: email@example.com
Check out Spencer Brown’s portfolio: https://www.spencerbrownphoto.com/
Portrait photo: https://www.instagram.com/racheltbeck/?hl=en
Artglish splash image: https://stock.adobe.com/contributor/202360883/didecs?load_type=author&prev_url=detail
Music: Rinse Repeat by Div Kid
#portfolioreview #portfolioinspiration #artportfolio #artistportfolio #photography